Counsel Visibility Library
Law firm AI search, SEO, AEO, and GEO insights.
Browse practical articles for law firms that want to be found, cited, and chosen across Google, ChatGPT, Perplexity, AI answers, legal directories, and local search.
How do I make my law firm found by AI?
A practical SEO, AEO, and GEO framework for helping law firms become easier for ChatGPT, Perplexity, Google AI answers, and other answer systems to identify, validate, and cite.
What is AEO for law firms?
How attorneys can structure service pages, FAQs, and explainers so answer engines can retrieve clear, trustworthy responses from the firm’s website.
Why Google reviews are not a visibility strategy
Reviews support trust, but they do not explain practice authority, attorney expertise, service areas, or why an AI answer should recommend the firm.
The GEO checklist for niche law firms
A focused checklist for boutique and niche practices that need AI systems to understand their category, market, proof, and authority signals.
Content strategy
Every article should answer a question your best client would ask an AI engine.
This archive is designed to grow into a high-intent content library. Each post should clarify one law firm visibility problem, answer it directly, connect it to SEO, AEO, or GEO, and invite qualified firms to request a Visibility Brief.